Ebooks de Michael D. Williams en PDF et EPUB

1 Livre(s)
Télécharger le livre : Electronic Word of Mouth (eWOM) in the Marketing Context
Ajouter à ma liste d'envies
Electronic Word of Mouth (eWOM) in the Marketing Context
Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between...

Editeur : Springer
Parution : 2017-02-15
Collection : SpringerBriefs in Business
PDF, ePub

58,01 €