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Biographie et livres de Michael R. Solomon

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Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, PA. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.
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Téléchargez le livre : The New Chameleons
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The New Chameleons

Michael R. Solomon

Kogan Page

2021-02-03

ePub

WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

33,99 €

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