Télécharger le livre :  Scaling B2B Markets
Ajouter à ma liste d'envies
This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups...

Editeur : Palgrave Macmillan
Parution : 2025-07-24

PDF, ePub

42,19