Ebooks de N. Hollis en PDF

2 Livre(s)
Télécharger le livre : Brand Premium
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Brand Premium
N. Hollis
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and...

Editeur : Palgrave Macmillan
Parution : 2017-06-30

PDF

26,36 €
Télécharger le livre : The Meaningful Brand
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The Meaningful Brand
N. Hollis
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components...

Editeur : Palgrave Macmillan
Parution : 2016-04-30

PDF

19,71 €