Dr Nasir Salari is Head of Academic Delivery (Partnerships) at Bath Spa University. Formerly Senior Lecturer in Marketing and Academic Research Lead, he has extensive teaching experience in marketing analytics, data science, and innovation adoption behaviour.

His expertise lies at the intersection of marketing and data science, with a particular focus on the application of advanced analytical techniques to marketing challenges joined Bath Spa University in 2013 after completing his PhD in Marketing at the University of Birmingham.

He has extensive teaching experience in various aspects of Business Management, including Marketing Analytics, Data Science and Innovation Adoption Behaviour, informed by a deep understanding of both marketing and data science, ensuring that students gain a contemporary and practical education that bridges these crucial fields.

He also holds professional certificates in Data Science from the Data Incubator and Cambridge Spark and is actively engaged in research exploring the integration of data science into marketing practices. His research interests include Natural Language Processing (NLP) for sentiment analysis and machine learning techniques such as Approximate Nearest Neighbours, Random Forests, t-SNE, and K-Means clustering, among others.