Ebooks de Nathalie Laidler-Kylander en PDF et EPUB

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Télécharger le livre : The Brand IDEA
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The Brand IDEA
Nathalie Laidler-Kylander , Julia Shepard Stenzel
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a...

Editeur : Jossey-Bass
Parution : 2013-11-06

PDF, ePub

36,99 €