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Biographie et livres de Neda Jovanovic Dimitriadis

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Dr. Neda Jovanovic Dimitriadis (PhD, MA) is an academic researcher with considerable practical experience in marketing-related project management. She is amongst the pioneers in the SEE region on behavioural research in media planning, and her work has been featured at major marketing conferences. She is a guest lecturer on brand strategy, consumer behaviour and marketing communications.
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Advanced Marketing Management

Nikolaos Dimitriadis , Neda Jovanovic Dimitriadis , Jillian Ney

Kogan Page

2018-11-03

ePub

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How...

49,99 €

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