Ebooks de Nur Fazidah Elias en PDF et EPUB

1 Livre(s)
Télécharger le livre : Critical Factors for Adoption of Customer Relationship Management
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Critical Factors for Adoption of Customer Relationship Management
Nur Fazidah Elias , Hazura Mohamed , Omar Hasan Salah , Zawiyah Mohammad Yusof
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps,...

Editeur : Springer
Parution : 2023-12-15
Collection : SpringerBriefs in Business
PDF, ePub

52,74 €