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The Wine Wars
O. Torrès
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political...

Editeur : Palgrave Macmillan
Parution : 2006-07-03

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52,74 €