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A Business History of the Swatch Group
P. Donzé
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a...

Editeur : Palgrave Macmillan
Parution : 2014-04-08

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168,79 €