Ebooks de P. Kitchen en PDF

3 Livre(s)
Télécharger le livre : The Dominant Influence of Marketing in the 21st Century
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The Dominant Influence of Marketing in the 21st Century
P. Kitchen
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements...

Editeur : Palgrave Macmillan
Parution : 2013-04-16

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52,74 €
Télécharger le livre : Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns
P. Kitchen
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Editeur : Palgrave Macmillan
Parution : 2010-07-07

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52,74 €
Télécharger le livre : Marketing Metaphors and Metamorphosis
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Marketing Metaphors and Metamorphosis
P. Kitchen
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing...

Editeur : Palgrave Macmillan
Parution : 2008-08-01

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52,74 €