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Biographie et livres de Patrick M Georges

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Patrick M. Georges is a professor in management. He teaches at some of Europe's leading business schools including HEC Paris, Collège des Ingénieurs and The University of Brussels. He is a serial entrepreneur and has been successfully created and sold several businesses.

Patrick M. Georges is the creator of the Management Cockpit, the most widely-used performance management and decision support system globally, and used in SAP software. Professor Georges is the author of

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Neuromarketing in Action

Michel Badoc , Anne-Sophie Bayle-Tourtoulou , Patrick M Georges


Kogan Page

2013-12-03

ePub

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular...

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