Télécharger le livre :  Wine Management and Marketing, Volume 2
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With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however,...

Editeur : Wiley-ISTE
Parution : 2024-06-06

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148,86
Télécharger le livre :  Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier...

Editeur : Wiley-ISTE
Parution : 2020-10-09

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163,47