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Biographie et livres de Paul Hague

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Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
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Téléchargez le livre : Market Research in Practice
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Market Research in Practice

Paul Hague

Kogan Page

2025-12-03

ePub

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project...

44,99 €

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Ebooks de Paul Hague en EPUB

2 Livre(s)
Télécharger le livre : The Business Models Handbook
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The Business Models Handbook
Paul Hague
Business frameworks sit at the heart of successful businesses. The second edition of TheBusiness Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help...

Editeur : Kogan Page
Parution : 2023-08-03

ePub

39,99 €
Télécharger le livre : B2B Customer Experience
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B2B Customer Experience
Paul Hague , Nick Hague
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...

Editeur : Kogan Page
Parution : 2023-05-03

ePub

36,99 €