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Biographie et livres de Paul Szwarc

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Paul Szwarc is a Director at Network Research and Marketing Ltd. He has over 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects covering the United Kingdom, Europe, Australasia and the United States on customer loyalty and retention, as well as research into new product/service development, and employee satisfaction.
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Researching Customer Satisfaction and Loyalty

Paul Szwarc

Kogan Page

2005-07-03

ePub

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they...

41,99 €

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