Télécharger le livre :  Innovation in an Advanced Consumer Society
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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms.This book aims to identify...

Editeur : OUP Oxford
Parution : 2016-02-12

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Télécharger le livre :  Innovating in a Service-Driven Economy
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The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Editeur : Palgrave Macmillan
Parution : 2015-09-29

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