Ebooks de Peeter Verlegh en PDF

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Télécharger le livre : Advances in Advertising Research (Vol. VI)
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Advances in Advertising Research (Vol. VI)
Martin Eisend , Peeter Verlegh , Hilde Voorveld
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle,...

Editeur : Springer Gabler
Parution : 2015-09-07
Collection : European Advertising Academy
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52,74 €