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Biographie et livres de Peter Cheverton

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Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
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Téléchargez le livre : Understanding the Professional Buyer
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Understanding the Professional Buyer

Peter Cheverton , Jan Paul Van Der Velde

Kogan Page

2010-11-03

ePub

Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller...

39,99 €

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Ebooks de Peter Cheverton en EPUB

1 Livre(s)
Télécharger le livre : Building the Value Machine
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Building the Value Machine
Peter Cheverton , Kingsley Weber
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual...

Editeur : Kogan Page
Parution : 2009-11-03

ePub

37,99 €