Ebooks de Phil Barden en PDF et EPUB

2 Livre(s)
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Decoded
Phil Barden
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services....

Editeur : Wiley
Parution : 2022-09-13

PDF, ePub

14,99 €
Télécharger le livre : Decoded
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Decoded
Phil Barden
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the...

Editeur : Wiley
Parution : 2013-01-10

PDF, ePub

16,99 €