Ebooks de R. Gries en PDF

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Ernest Dichter and Motivation Research
R. Gries , S. Schwarzkopf
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches...

Editeur : Palgrave Macmillan
Parution : 2010-08-20

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105,49 €