Ebooks de R. Rentschler en PDF

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Creative Marketing
I. Fillis , R. Rentschler
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing...

Editeur : Palgrave Macmillan
Parution : 2005-11-10

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94,94 €