Ebooks de Ralf Terlutter en PDF

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International Advertising and Communication
Sandra Diehl , Ralf Terlutter
Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication...

Editeur : Deutscher Universitätsverlag
Parution : 2006-09-19
Collection : Forschungsgruppe Konsum und Verhalten
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94,94 €