Télécharger le livre :  #Barbie and Social Media
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 #Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory...

Editeur : Palgrave Macmillan
Parution : 2025-09-30

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147,69
Télécharger le livre :  Barbie in the Media
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What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider...

Editeur : Palgrave Macmillan
Parution : 2025-09-26

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137,14
Télécharger le livre :  The Marketing of Children's Toys
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This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and...

Editeur : Palgrave Macmillan
Parution : 2021-03-30

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84,39
Télécharger le livre :  Cultural Studies of LEGO
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This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate,...

Editeur : Palgrave Macmillan
Parution : 2019-11-27

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28,47
Télécharger le livre :  Princess Cultures
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Princesses today are significant figures in girls’ culture in the United States and around the world. Although the reign of girls’ princess culture has generated intense debate, this anthology is the first to bring together international and interdisciplinary...

Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2013-08-15

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34,76