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Biographie et livres de Rebecca Lieb

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Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group's digital advertising and media analyst, and prior

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Téléchargez le livre :  Content - The Atomic Particle of Marketing
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Content - The Atomic Particle of Marketing

Rebecca Lieb


Kogan Page

2017-06-03

ePub

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential....

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