Télécharger le livre :  Strategic Reinvention in Popular Culture
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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Editeur : Palgrave Macmillan
Parution : 2013-12-11

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