Télécharger le livre :  Great Brand Blunders
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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your...

Editeur : Hodder & Stoughton
Parution : 2014-02-25

ePub

3,99