Ebooks de Ross D. Petty en PDF et EPUB

1 Livre(s)
Télécharger le livre : From Marking Products to Marketing Brands
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From Marking Products to Marketing Brands
Ross D. Petty
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little...

Editeur : Palgrave Macmillan
Parution : 2025-01-13
Collection : Palgrave Studies in Marketing, Organizations and Society
PDF, ePub

42,19 €