Télécharger le livre :  Creativity in the Imagination Age
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In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective....

Editeur : Palgrave Macmillan
Parution : 2022-08-11

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47,46
Télécharger le livre :  Brand Storytelling in the Digital Age
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Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from...

Editeur : Palgrave Macmillan
Parution : 2020-10-26

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73,84