Ebooks de S. Umit Kucuk en PDF et EPUB

5 Livre(s)
Télécharger le livre : Visualizing Marketing
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Visualizing Marketing
S. Umit Kucuk
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are,...

Editeur : Palgrave Macmillan
Parution : 2023-03-21
Collection : Palgrave Studies in Marketing, Organizations and Society
PDF, ePub

158,24 €
Télécharger le livre : Consumer Voice
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Consumer Voice
S. Umit Kucuk
This book proposes a new type of consumer called a voicing consumer, or a voicesumer.This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment...

Editeur : Palgrave Macmillan
Parution : 2020-09-01

PDF, ePub

63,29 €
Télécharger le livre : Brand Hate
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Brand Hate
S. Umit Kucuk
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost...

Editeur : Palgrave Macmillan
Parution : 2018-09-29

PDF, ePub

68,56 €
Télécharger le livre : Visualizing Marketing
Ajouter à ma liste d'envies
Visualizing Marketing
S. Umit Kucuk
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts...

Editeur : Palgrave Macmillan
Parution : 2016-12-20

PDF, ePub

58,01 €
Télécharger le livre : Brand Hate
Ajouter à ma liste d'envies
Brand Hate
S. Umit Kucuk
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world,...

Editeur : Palgrave Macmillan
Parution : 2016-09-16

PDF, ePub

58,01 €