Ebooks de Sabrina Brauneis en PDF

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Télécharger le livre : The Relationship of Body Weight and Skepticism towards Advertising
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The Relationship of Body Weight and Skepticism towards Advertising
Sabrina Brauneis
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism...

Editeur : Springer Gabler
Parution : 2016-08-03
Collection : Forschungsgruppe Konsum und Verhalten
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52,74 €