Salma Shah is the Founder and Director of the award-winning Mastering Your Power, a certified coach training programme designed with a wider systemic lens of diversity, inclusion, belonging and equity. Based in London, UK she works with clients at a senior level in public, private and voluntary sectors; supervises and trains other coaches; presents at events both in the UK and internationally. She has worked with clients across a range of industries, including: Teenage Cancer Trust, Reuters, Planning Inspectorate, Lexmark, O2, Reuters, British Transport Police, Metropolitan Police. She has also travelled the globe delivering programs for major international organisations including: Oracle, Ernst and Young (Kuwait, Palestine)

She is also on the Board of Savera UK, a charity tackling culturally-specific 'honour'- based abuse.