Ebooks de Saloomeh Tabari en PDF et EPUB

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Télécharger le livre : Celebrity, Social Media Influencers and Brand Performance
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Celebrity, Social Media Influencers and Brand Performance
Qing Shan Ding , Saloomeh Tabari
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers...

Editeur : Palgrave Macmillan
Parution : 2024-08-27

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189,89 €