Télécharger le livre :  Contemporary Trends in Marketing
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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global...

Editeur : Palgrave Macmillan
Parution : 2023-08-22
Collection : Palgrave Studies in Marketing, Organizations and Society
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