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Biographie et livres de Scott Goodson

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Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog. For the last 25 years he has worked with some of the world's most iconic companies including Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra and Walmart. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School,
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Téléchargez le livre : Activate Brand Purpose
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Activate Brand Purpose

Scott Goodson , Chip Walker

Kogan Page

2021-03-03

ePub

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people...

36,99 €

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