Ebooks de Shane Wang en PDF et EPUB

1 Livre(s)
Télécharger le livre : The Customer Asset
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The Customer Asset
Neil Bendle , Shane Wang
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to...

Editeur : Palgrave Macmillan
Parution : 2023-12-16
Collection : Palgrave Studies in Marketing, Organizations and Society
PDF, ePub

47,46 €