Ebooks de Sharon Ng en PDF et EPUB

1 Livre(s)
Télécharger le livre : Handbook of Culture and Consumer Behavior
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Handbook of Culture and Consumer Behavior
Angela Y. Lee , Sharon Ng
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms'...

Editeur : Oxford University Press
Parution : 2015-03-10

PDF, ePub

47,37 €