Télécharger le livre :  Innovation and Marketing in the Pharmaceutical Industry
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to...

Editeur : Springer
Parution : 2013-10-31
Collection : International Series in Quantitative Marketing
ePub

179,34