Télécharger le livre :  Wanghong as Social Media Entertainment in China
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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators...

Editeur : Palgrave Macmillan
Parution : 2021-02-25
Collection : Palgrave Studies in Globalization, Culture and Society
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63,29
Télécharger le livre :  Screen Distribution and the New King Kongs of the Online World
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Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple,...

Editeur : Palgrave Pivot
Parution : 2013-07-19

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52,74