Ebooks de Suzanne B. Shu en PDF

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Télécharger le livre : Psychological Ownership and Consumer Behavior
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Psychological Ownership and Consumer Behavior
Joann Peck , Suzanne B. Shu
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the...

Editeur : Springer
Parution : 2018-05-02

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158,24 €