Ebooks de T. Kono en PDF

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Télécharger le livre : Strategic New Product Development for the Global Economy
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Strategic New Product Development for the Global Economy
T. Kono , L. Lynn
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Editeur : Palgrave Macmillan
Parution : 2007-01-17

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94,94 €