Ebooks de Tammo H.A. Bijmolt en EPUB

1 Livre(s)
Télécharger le livre : Modeling Markets
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Modeling Markets
Tammo H.A. Bijmolt , Peter S.H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive...

Editeur : Springer
Parution : 2014-11-12
Collection : International Series in Quantitative Marketing
ePub

147,69 €