Télécharger le livre :  Drivers of User Engagement in Influencer Branding
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The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data,...

Editeur : Springer Gabler
Parution : 2021-08-23

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