Ebooks de Terry Wu en PDF et EPUB

3 Livre(s)
Télécharger le livre : International Business in the New Asia-Pacific
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International Business in the New Asia-Pacific
Nailin Bu , Terry Wu
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape...

Editeur : Springer
Parution : 2022-01-01
Collection : Advances in Theory and Practice of Emerging Markets
PDF, ePub

147,69 €
Télécharger le livre : Emerging Issues in Global Marketing
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Emerging Issues in Global Marketing
James Agarwal , Terry Wu
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional...

Editeur : Springer
Parution : 2018-03-28

PDF, ePub

210,99 €
Télécharger le livre : International Marketing of Higher Education
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International Marketing of Higher Education
Terry Wu
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition.This book is designed to offer new insights into international...

Editeur : Palgrave Macmillan
Parution : 2016-09-15

PDF, ePub

94,94 €