Ebooks de Thibaud Zuppinger en PDF et EPUB

1 Livre(s)
Télécharger le livre : New Technologies and Branding
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New Technologies and Branding
Philippe Sachetti , Thibaud Zuppinger
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than...

Editeur : Wiley-ISTE
Parution : 2018-02-14

PDF, ePub

139,99 €