Ebooks de Tim Halloran en PDF et EPUB

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Télécharger le livre : Romancing the Brand
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Romancing the Brand
Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend.A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and...

Editeur : Jossey-Bass
Parution : 2014-01-06

PDF, ePub

18,99 €