Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.