Ebooks de Toni Schmidt en PDF et EPUB

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Shopper Behavior at the Point of Purchase
Toni Schmidt
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2016-04-22

PDF, ePub

41,09 €