Ebooks de Tonino Pencarelli en PDF

1 Livre(s)
Télécharger le livre : The Experience Logic as a New Perspective for Marketing Management
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The Experience Logic as a New Perspective for Marketing Management
Fabio Forlani , Tonino Pencarelli
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews...

Editeur : Springer
Parution : 2018-04-13
Collection : International Series in Advanced Management Studies
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116,04 €