Télécharger le livre :  Marketing Effectiveness and Accountability in SMEs
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This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing...

Editeur : Palgrave Macmillan
Parution : 2022-09-27
Collection : Palgrave Studies in Marketing, Organizations and Society
PDF, ePub

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