Ebooks de V. Kumar en PDF et EPUB

2 Livre(s)
Télécharger le livre : Transformative Marketing
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Transformative Marketing
Philip Kotler , V. Kumar
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...

Editeur : Palgrave Macmillan
Parution : 2024-06-21

PDF, ePub

39,02 €
Télécharger le livre : Valuing Customer Engagement
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Valuing Customer Engagement
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of...

Editeur : Palgrave Macmillan
Parution : 2024-02-14

PDF, ePub

39,02 €